Social Media Monitor: Are You Listening to Your Customers?

With nearly 1,200 members listening to what’s being said about them on social media, ICBA announced the expansion of its premier social media monitoring tool—the ICBA Social Media Monitor. Participating community bankers can now search up to five keywords, allowing ICBA member banks to find even more mentions of their banks from consumers, media and policymakers.

The ICBA Social Media Monitor searches millions of tweets, Facebook posts and blogs and hundreds of other social networks for any mention of your brand and aggregates the results into a simple daily email alert.

Current participants interested in adding or changing keywords can email monitor@icba.org. Please include your bank name, email contact info, and list of new keywords and phrases to monitor. New participants can set up their preferences at www.icba.org/webmonitor or read frequently asked questions about the program.

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